Archive for May, 2008

Backstage 101 free online learning community

Saturday, May 31st, 2008

Backstage 101 is a Sony sponsored free online learning community encouraging discussion and collaboration on the technology of everyday life. Since the website is sponsored by Sony, they are  very keen to promote their products. The registration process encourages you to sign up for mailings about Sony products and services but this is not compulsory. The courses are well designed with the inevitable references to Sony products throughout the programmes which are not too intrusive.

With lessons in everything from personal computing, home entertainment to digital photography and video there is something for everyone with the bonus of a certificate of completion. The courses available change month by month and you have a specified time to complete each course.

If you are inspired to update your technology skills and knowledge the current courses on offer include:

  • Advanced Microsoft® Excel 2007, Part I: Analyzing Data

    Graphic Design for Non-Designers

    Road Trip Planning: Gear, Gadgets, and Navigation

    Green Living

    Record Your Life with Digital Scrapbooking

    Digital Camcorder Guide: Choosing the Right Camcorder

Find out more by visiting the website: http://backstage101.learningcenter.sony.us

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Welcome to ALISON the worlds leading free online learning resource

Saturday, May 31st, 2008

ALison - Free Learning

ALISON* is the world’s leading free online learning resource for basic and essential workplace skills. ALISON provides high-quality, engaging, interactive multimedia courseware for certification and standards-based learning. All courses on ALISON are accessible free to individual learners.

Among its popular offerings are courses to support study for the European Computer Driving Licence (ECDL) and E-Citizen, two leading international standards of ICT literacy, Financial Literacy, Health & Safety and Touch Typing.

An excellent resource, especially for the first time computer user, the courses are well designed and truly interactive with feedback, quizzes and practice sessions.

The range of courses currently available include: the e-Citizen IT user certification is offered by the British Computer Society in partnership with the ECDL Foundation worldwide; Microsoft Word which introduces the fundamental principles of using Word 2003, Microsoft Access to help learn to use and create a database using Access 2003, to an intermediate level; The Microsoft PowerPoint course provides the user with the ability to produce their own PowerPoint 2003 presentations. 

Psychometric Tests offered in partnership with the Cut-e Group, the international experts in psychometric test development, can help you to understand your personal strengths for employment with respect to personality and competency. New courses are being added rapidly. 

The creators of ALISON, which is a not-for-profit social enterprise, believe that this model of education can save governments and educational institutions billions of dollars every year if it is adopted worldwide. Across the world, billions of people do not have access to high-quality skills-based interactive learning. The reason for this is usually distance and cost. The Internet changes this dynamic and ALISON provides a unique educational opportunity.

Visit the ALISON website http://www.alison.com/ , sign up to study online, record the hours for your PRTL and let us know how you are getting on. 

*ALISON stands for “Advance Learning Interactive Systems Online”.

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Inspired partnership promotes education on HIV/AIDS, disease prevention, child care, agriculture and human rights in the developing world

Saturday, May 31st, 2008

 Thare Machi Education (TME) is a UK-registered charity working with community-based partners in the developing world, helping to give women and children trapped in poverty more knowledge and more choice. The Starfish project develops cheap and reliable DVD technology in the users’ own language, and connects with community groups at a grassroots level, TME is working with Eurotalk Interactive to produce one hundred audiovisual lessons on key topics in the languages of the world’s poor.

ALISON, the world’s leading free online learning resource is working with TME to bring many of their educational programmes onto the ALISON free learning platform. This will allow TME to make their content accessible to a massive new online audience worldwide, thus creating another distribution channel to engage with their target audience. In addition, using ALISON’s extensive education and NGO network, it is hoped and expected that TME can greatly extend the reach of its courses.

Commenting on the alliance, Steve Clark, CEO of TME said “ALISON is a terrific opportunity for TME to extend the reach of our educational content far beyond our current distribution network. Mike Feerick, CEO of ALISON stated that ALISON was delighted to welcome TME as a free publisher on ALISON: “We had heard of the effectiveness of the TME videos in the developing world. What surprises most people today is just how much of the world actually enjoys Internet access. The addition of the TME courses is the beginning of our campaign to extend our health literacy portfolio which we intend to make very comprehensive and of course, free to access, over the coming year.”

Both TME and ALISON agree that the need for education in these areas is tremendous. For example, life expectancy in Malawi in 2000 was only 37 years compared with 77 within the UK. Twelve million children in Africa have been made orphans by the AIDS pandemic, and in some communities women in particular have never even heard of AIDS, let alone know how to avoid it. So far, more than 15 million people in Africa are estimated to have died from AIDS – more than the highest estimates of the Iraq war, the Rwandan genocide, the Khmer Rouge regime and the Holocaust combined. TME has active programmes in India, Kenya, South Africa, Cambodia, Uganda, Malawi, Nepal, Zambia, Bulgaria and Romania.

ALISON is committed to extending its free learning offerings, and is interested in hearing from organizations similar to TME about how global health problems can be addressed through the power of the internet.

http://alison.com/  http://www.tme.org.uk/

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Jargon Buster – do you know the difference between your PQ, NOS and PRTL?

Sunday, May 25th, 2008

 

Sometimes, we can get so hung up on jargon, acronyms and professional speak that we lose sight of the fact that they fail to bring understanding or enlightenment to people outside of our world. Creating more jargon is not the answer. Changing the words we use might work better and possibly glossaries of terms and jargon busters are a step on the way.

Our sector desperately needs to communicate effectively to so many different stakeholders. Why is it such a major challenge keeping up to date with the latest acronyms, initials and jargon, especially in the areas of workforce development, education and training?

We are currently identifying useful resources and compiling a glossary of the most common terms and acronyms used across the care sector. You can then ask the GSCC about your PRTL (gaining information from our website may qualify!) and request a TNA from your employer who may refer to the PQ and seek guidance from the SSC about the relevant NOS.

GSCC – General Social Care Council

The General Social Care Council is responsible for setting standards of conduct and practice for social care workers and their employers, for regulating the workforce, and for regulating social work education and training.

PRTL – Post-Registration Training and Learning

Every social worker registered with the GSCC shall, within the period of registration, complete either 90 hours or 15 days of study, training, courses, seminars, reading, teaching or other activities which could reasonably be expected to advance the social worker’s professional development, or contribute to the development of the profession as a whole.

TNA – Training Needs Analysis

An analysis of training needs to identify any skill gaps for organizations and individuals.

PQ-  Post Qualifying

Education and training undertaken by qualified social workers and other professionals. Social workers need to evidence their PQ training and CPD when submitting their PRTL to maintain their  registration with the GSCC Social Care Register..

SSC – Sector Skills Council

Each SSC works to agree priorities and targets with its employers and partners to address four key goals:

• reducing skills gaps and shortages

• improving productivity, business and public service performance

• increasing opportunities to boost the skills and productivity of everyone in the sector’s workforce, including action on equal opportunities

• improving the supply of learning opportunities, including apprenticeships, higher education and national occupational standards

Skills for Care and Development are the Sector Skills Council for social care, children and young people’s workforces in the UK. It is an Alliance of 5 organisations:

Care Council for Wales, Children’s Workforce Development Council, Northern Ireland Social Care Council, Scottish Social Services Council, and Skills for Care

NOS – National Occupational Standards

National Occupational Standards (NOS) have been developed to assist employers, businesses, employees and individuals. They contain descriptions of good practice and can be a benchmark for rewarding experience, knowledge and competence.

NOS Directory

All the NOS developed by Sector Skills Councils (SSCs) and Standard Setting Bodies (SSBs) are available to download on the NOS Directory managed by the Sector Skills Development Agency (SSDA). The NOS Directory is available on the UK Standards website. http://www.ukstandards.org

In the meantime we would like to introduce you to Jargonbuster, a resource drafted by Kevin Ashby and Colin Nee (Charities Evaluation Services), with input from a steering group containing representatives from a number of charitable foundations, grant awarding bodies and national umbrella bodies.

This book defines and explains key terms used in evaluating and monitoring services. Definitions range from milestones to benchmarking and the differences between an output and an outcome are explained in plain english with examples and case studies.

An invaluable resource available to download here or on the Charity Evaluation Services website

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Skills for Care survey reveals happy but unappreciated social care workforce

Sunday, May 25th, 2008

The first ever survey of more than 750,000  care workers across England found that whlst 90% of staff are happy in their work less than half believe their work is appreciated by the general public.

The survey of 500 care workers carried out by Skills for Care found only 39% felt their work was appreciated and many felt that there was little understanding of the value of their hard work.

“This survey is the largest ever study of adult social care workers in England and it has revealed that we have some difficult challenges ahead of us over the next decade,” says Skills for Care Chair Donald Hoodless.

“The fact that a sizeable majority of the one million people who work in social care in England feel their work is undervalued reinforces the problems we have in making sure their work with some of the most vulnerable people in our society is properly recognised by the general public. “We are going to need more and more care workers to meet the needs of an aging population and the general public’s negative view of care work means it will be difficult for the sector to recruit people returning to work or young people to replace those staff. It is good news that the workforce is happy in their work but it does raise serious questions about whether they have the skills to cope with the significant changes in our sector, particularly with the greater emphasis on personalised care for a more articulate group of people who use services some of whom are now directly employing their own staff.”

The adult social care workforce accounts for nearly 5 per cent of England’s workforce, spread over more than 25,000 employers. Skills for Care members are drawn from groups representing public, private and voluntary sector care employers, along with representatives of staff, trainers, service users and informal careers. Social care includes residential care, domiciliary care and social work with all its specialists.

The Department of Health have invested significant sums through Skills for Care making sure that staff can access the training they need to do their job to the highest standard possible and it’s encouraging that the majority now have NVQ level 2 qualifications and are accessing training and development reviews.

“It’s worth remembering that 80% qualified staff and only 20% with no qualifications at all is almost the exact opposite of the workforce profile we had before Skills for Care invested time, money and strategic thinking into developing a better trained workforce which will ultimately benefit people who use services. But as we increase numbers of trained staff we need to have a full debate about how we make sure we boost the financial incentives for getting a qualification as our research shows there is only a maximum 6% percent difference in pay rates between qualified and non-qualified staff which is far too low.”

“Skills for Care is not complacent about the state of training within the care sector but is encouraged that significant investments in the development of three quarters of a million workers is beginning to deliver a well trained workforce able to meet the needs of a highly diverse group of people who use services across England.” http://www.skillsforcare.org.uk/view.asp?id=966

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Launch of the national Post Qualifying Directory

Sunday, May 25th, 2008

Find out what post qualifying social work courses are available in England by consulting the National PQ Directory available on line through the following link http://www.practicelearning.org.uk/Post_Qualification_(PQ)/PQ_Directory.html

A more detailed guide to the London Post Qualifying Programmes is available to download from http://www.skillsforcarelondon.org.uk/downloads/PQ-Directory.pdf

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Guidance on the new Approved Mental Health Practitioner Role

Sunday, May 25th, 2008

The Mental Health Act 2007, which comes into force this October, introduces across England a new role of the Approved Mental Health Professional (AMHP) which will replace the Approved Social Worker and extend their remit to other mental health professionals.

Government guidance on the new role is set out in the document “Specialist standards and requirements for post-qualifying social work education and training; social work in mental health services”.

Peter Wright and Cyndy Whiffin from the GSCC have answered a few of the more common questions raised by professionals on the new role, with reference to the guidance document.

Q:  Will candidates have to complete a PQ Specialist Social Work Award before entry to the PQ Higher Specialist Social Work Award in Mental Health incorporating the AMHP requirements?

A: No.  Candidates may enter directly if they satisfy the university entry requirements set out in paragraph 54 of “Specialist standards and requirements for post-qualifying social work education and training; social work in mental health services (revised autumn 2007)”. 

Q: Will candidates have to complete a consolidation module?

A: No.  A consolation module is part of the Specialist Level of the post-qualifying social work framework. AMHP training is at the higher specialist level. This does not include a consolidation module.

Q: Are there any special entry requirements for non-social work candidates?

A: No. Candidates must demonstrate they already have the level of professional competence, capacity and ability to undertake and complete an AMHP training programme.

Q: How will candidates meet the entry criteria without social work qualifications or training?

A: Admissions officers must ascertain whether an individual can provide convincing evidence of achievements that would indicate they were able to undertake successfully and benefit from AMHP training.  The GSCC requirements for AMHP training are agreed and endorsed by the Nursing and Midwifery Council (NMC), the Health Professions Council (HPC), the College of Occupational Therapists (COT), and the British Psychological Society (BPS).  [Section 3 par 54 (i)]

Q: Will social workers have to complete the full PQ award to be approved as an AMHP?

A: No.  Candidates can be considered by local authorities for AMHP approval. However they are not eligible for the PQ Higher Specialist Social Work Award until they have completed all the required learning outcomes for this award.

Q. Can independent social workers, who do not have an employer to nominate them, access AMHP training?

A: Yes. Under the PQ framework approved universities will determine selection and entry and can recruit independent social workers who meet the other entry requirements, and who can access suitable practice opportunities to meet the assessment criteria. On completion candidates would have to align themselves with an employer who wished to put them forward for local authority AMHP approval and to act as an AMHP on their behalf.

Q: I am currently an ASW. What will be the arrangement for transition from ASW to AMHP status?

A: The GSCC’s role is to approve the basic training, so that local authorities have suitably qualified people for approval as AMHPs who also meet other criteria under the Regulations.  Approval and renewal of approval is governed by the Regulations.

Q: Are there any requirements or guidance on transition or conversion training for ASWs who are translated into AMHP approved status?

A: The GSCC’s role is strictly to approve the basic training, which will render successful completers eligible for consideration by local authorities for approval along with other criteria to be met under the Regulations. The Care Services Improvement Partnership (CSIP) has been commissioned by DH to develop training materials.

Further information about how the AMHP will be regulated and the implications for practice from  “Specialist standards and requirements for post-qualifying social work education and training: Social work in mental health services”:  http://www.gscc.org.uk/NR/rdonlyres/A3103CAA-C5D0-41B2-966C-17D24108F788/0/GSCC_MH_LR.pdf

Do you have any further questions about the transition and the implications for your practice? Let us know

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Keep moving and care for your back

Saturday, May 24th, 2008

An estimated 80% of adults will experience back pain in their life and, a large number, will feel that these complaints are not been dealt with effectively. More than £1 billion is spent by the NHS each year treating back-related injuries and concerns and this figure does not include the osteopathy and chiropractic treatments paid for privately.

You can help yourself by looking at your posture and ergonomics  – the way you sit at home and in the office. Sitting puts three times more pressure on the spine than standing and inactive muscles begin to ache; so get up and move around regularly.

How can you manage and prevent back pain? Some tips from BackCare an independent national charity. 

Care for your Back

Back pain is very common and most of us will get it at some time. How you use your back, both at work and home, can determine whether you will have to learn to live with back pain. With the right approach, basic back pain could be avoided. Experts now recognise that the increasingly sedentary lives that we lead contribute greatly to the back pain epidemic that is now being experienced in the western world.

An office worker can spend anything from 25 to 40 hours a week in a static position working at a computer. Travelling to and from work may involve long journeys either sitting (or more likely standing) on a train or bus with no room for movement. When we get home, it is far easier to sit and eat dinner in front of the TV, spending the rest of the evening sprawled on the sofa, than it is to go out and get some exercise.

If you want to keep your back healthy, it is important to keep it moving and to support it properly when you are not. This section will describe some of the ways you can reduce the likelihood of back pain and other related health issues.

A bit about your back

The spine is made up of 33 small bones called vertebrae with discs that act as shock absorbers in between. These bones are given a code to show where they are in the spine. (see the diagram)

C  followed by a number from 1 to 7 will refer to the vertebrae in the neck.

T 1-12  refers to the thoracic spine (from the bottom of the neck to the lumbar region).

L  followed by 1-5 refers to the lumbar (or lowest) section of the spine.

Beneath the lumbar spine there are another 5 vertebrae fused together, forming the sacrum with the coccyx (or tail bone) underneath.

The discs are made up of a soft jelly like substance (the nucleus) which is held inside a tough, elastic and fibrous outer casing (the annulus). If the outer casing of these discs is damaged in any way and causes the nucleus to protrude, or even leak out, it causes what is commonly known as a ‘slipped’ disc, but correctly known as a prolapsed disc.

The muscles of the back support this structure and when these muscles go into spasm the most common form of back pain occurs. This often happens when you have been doing something strenuous or that involves a lot of bending like gardening, or when you have been in an awkward position for a long time and go to move. There are other more serious causes of back pain such as disc prolapse and diseases of the spine, but if your pain has subsided and there are no unusual symptoms such as numbness, pins and needles or pain down the leg, muscle spasm would usually be the culprit (if your pain lasts longer than 48 hours and is getting worse, or if any of the signs previously mentioned appear, you should consult your GP immediately).

  

The lowest region of the back – the lumbar region – is the most vulnerable area, and back pain often occurs here. This is because the lower part of the spine bears the entire weight of the upper body, and is flexed, twisted and bent more than any other part of the spine. It therefore, inevitably, suffers more wear and tear.

You will notice that your spine is not straight, but is actually an ‘s’ shape. Not all backs are the same ‘s’ shape but they are usually curved with a hollow in the base of your neck and another in the small of your back. This shape should be kept in mind as it is important to keep the natural curves in your spine whatever you are doing.

First aid

If you have an attack of back pain, you won’t do your back any harm by moving around even though it hurts – in fact you will help it get better faster by keeping as active as possible. Bed rest is not a cure. If you have back pain, lying in bed will not help, it may even make it worse.

Lie down during the day only if your pain is unbearable, and if it is still bad after two days see your GP. Carry out your normal activities, like going to work, walking your dog, or shopping and cooking as best you can, but try not to overdo things. Pace yourself and you will be able to do much more.

Strengthening you back muscles and keeping fit is important. Walking is usually helpful – start slowly on flat ground, building up to longer walks and gentle slopes. Swimming is excellent exercise – use back-crawl instead of breast stroke which can strain your neck. When your back pain has settled, using an exercise bike is a good way of getting fit. Keep the saddle high (to keep the natural curves in your spine), start gradually and build up.

If you smoke, cut down (or give up!). Smoking affects the blood supply to your back, reducing the nutrients getting to your muscles.

Posture

Try to maintain a good posture by not slumping in your chair, hunching up over a desk or table or walking around with your shoulders hunched up. Instead, imagine there is an invisible cord from the top of your head to the ceiling lifting you into a tall, relaxed posture rather then a short, hunched one. (See BackCare’s leaflet “Back to Posture”.)

What you can do to help yourself

Lifting and carrying

Wherever possible, avoid lifting and carrying as these can cause back pain. If you do have to lift something, bend your knees not your back. Keep your feet wide apart to help you feel stable. In this way, you are using your strong leg muscles and not straining your back. Carry the object against your body (so that its centre of gravity is close to yours). Bend at the knees to put the object down.

Basic Back Care at home

There are a number of ways that we can do jobs around the house to limit damage or further damage to our backs.

Try a rolled-up towel or jumper in the small of your back to help support the natural curve (‘Lumbar support rolls’ are available from some shops)

Stand your washing up bowl on the draining board so that you don’t have to slump over the sink, straining your lower back, sit down to prepare vegetables etc.

Check the suitability of your mattress with a simple test. Lie on your back and slide your hand (palm down) into the small of your back. If there is a large gap, the mattress is probably too hard. If you have to squeeze your hand in, then it is probably too soft. If your hand slides in fairly easily, the mattress is probably just right.

If you have neck pain, try making a butterfly pillow. Tie a bandage or stocking around the centre of the pillow and place your neck in the middle.

When vacuuming, keep your upper body upright, and with the cleaner close to your body use short sweeping movements.

Only iron essential items. Make sure your ironing board is at waist height (most people have the board too low).

When making beds, kneel down to tuck in corners rather than stooping.

Out and about

Try making several short trips over the week rather than one big supermarket shop. Use the tall, waist-high, shallow-sided shopping trolleys, many stores now offer. Try to use one of these instead of carrying heavy items in a basket. For the journey home, if you do not drive, a rucksack, used over both shoulders, is useful for carrying tins, leaving your arms free for lighter goods like cereals. Try to carry goods in both hands so that your load is balanced.

Gardening

Gardening can be particularly hazardous, BackCare produces a booklet (Back in the Garden) of hints and tips to help avoid injury with ideas such as using raised beds or kneeling to work at ground level to prevent stooping. Try doing some warming up exercises before commencing any physical work such as digging and try using the adapted garden tools there are available to help you with tasks such as weeding.

In the office

Try not to slouch, keep your chair unlocked most of the time and make full use of the chair movement (especially when reaching behind you or for the phone). Try to alter your position when using the keyboard for long periods of time, move your feet forwards and behind. Make the effort to adjust any other chairs you sit on in the office so that they are comfortable for you. If you are uncomfortable, move. Changing your posture and taking frequent breaks from your desk will help keep your muscles working. Operate your keyboard when it is directly in front of you and have your monitor square on so you don’t have to turn your head to look at it. Use a document holder so that your work can be closer to you and try to minimise glare on the screen. Re-arrange the items on your desk according to the frequency that you use them – things used often kept closest, least often furthest away. (See BackCare’s leaflet – Back in the Office)

Further information and useful booklets are available from http://www.backpain.org

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Suitability criteria for practising as a social worker

Saturday, May 24th, 2008

The General Social Care Council has produced guidance aimed at clarifying the roles and responsibilities of universities, employers and the social care regulator regarding a student’s suitability for the profession.

All students on approved social work courses must now be registered with the GSCC, which now taken over responsibility from higher education institutions (HEIs) for the suitability of students, including those on PQ courses, to enter and remain on social work programmes.

Suitability for social work: ensuring the suitability of social work students to access and continue their training includes an entire section on suitability procedures in the new PQ framework.

In particular, the new guidance updates procedures relating to a post-qualifying student’s suitability to continue in the profession; including how and when information is shared between HEIs, the student’s employer and the GSCC.

HEIs offering approved post-qualifying (PQ) awards in social work are required to establish and maintain processes to deal with students who are unsuitable to continue PQ training and remain on the Social Care Register.

In addition, a new duty has been placed upon employers to inform a HEI if a PQ student becomes the subject of a serious disciplinary investigation or suspension for reasons of unsuitability in the course of their work.

Other clauses in the guidance relate to procedures regarding self-employed independent social workers on PQ courses and concerns raised by HEIs about a student’s suitability to continue in the profession.

The new guidance primarily aims to:

• clarify and improve the interface between HEI and GSCC processes and decision-making when there are concerns about a student’s suitability;

• increase opportunities for sharing information;

• build upon case experience and examples to assist decision making;

• and ensure that decision-making processes are fair and transparent, and that their legal basis is made explicit to applicants and students.

Other areas covered in the 57-page document range from application, selection and student registration processes; the roles and responsibilities of applicants, HEIs and the GSCC; to student withdrawal from programmes.

“Suitability for social work” is available from: http://www.gscc.org.uk/NR/rdonlyres/CC3D2AC4-79FB-4A6B-B36F-47A7456C444F/0/SuitabilitydocumentPDF.pdf

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Shirley Ayres Consulting on Being Inspired

Saturday, May 24th, 2008

Shirley Ayres Consulting

The Philosophy of Shirley Ayres Consulting 

The Japanese have a word “Kaizen” which translated means “the gathering of the wisdom of the people” The Be Inspired website was launched to provide an independent and innovative web based resource for social work and social care. We are committed to supporting individuals and organisations to make connections and partnerships across sectors and disciplines.

We are very aware that in the 21st century organisations need to find different ways to engage, excite and energise their stakeholders. This doesn’t just mean communicating well – it means having a good story to tell. Our approach, which is underpinned by a commitment to empowerment through knowledge, links the latest marketing and new technology to promote excellence in the social work field.

Social work has many good stories to tell. It is the ultimate paradox that the communication skills so vital to effective social work are not reflected in the marketing and promotion of the care sector as a whole. We need to motivate and engage with politicians, service users, funders, investors, providers, media and other relevant groups to ensure that society values and adequately funds the social work and care services which support the most vulnerable people in the community. For more information about our consultancy services contact info@shirleyayresconsulting.co.uk

How we work

Engaging, listening, discussing, carrying out interviews, providing workshops, undertaking desk and field research

Identifying significant patterns and themes and developing a strategy based upon the key issues with agreed outcomes

Implementing identifying relevant outputs and outcomes the development of a communications strategy

Handing over ownership to the organisation through training, mentoring, presentations and reports.

Evaluation, assessing how the ideas are working in action, making suggestions for improvements.

We work most effectively with organisations who are actively seeking to challenge and change the way they deliver their services. These organisations recognise that the way to stand out from the crowd is to stand for something original and unique. Inspiration is shared through a vision and values. info@shirleyayresconsulting.co.uk

The Team 

Shirley Ayres began her social work career with a national children’s charity establishing innovative community based projects for troubled and troublesome young people. She was awarded an international scholarship in the 1980’s and completed post-graduate studies at the Law School Sydney University, Australia.

In the 1990’s Shirley held the position of Chief Officer at GLPQ, a charity and company limited by guarantee responsible for the post qualifying education and training of social workers in London. GLPQ became a nationally recognised and independent voice for the challenges confronting social work practitioners in an increasingly diverse landscape.

In 2005 Shirley established a new knowledge and communications consultancy. Her work draws upon her qualifications and experience in social work, marketing, ethics, criminology, leadership and management. She works with a growing number of associates who provide complementary skills, knowledge and expertise. This enables the consultancy to provide unique perspectives into the development of innovative responses to the challenges facing an increasingly complex and disconnected society. 

Shirley is a respected commentator on issues of communication and diversity in the care sector. She is particularly interested in the challenges of securing the meaningful co-operation of diverse stakeholders including people who use service users and carers. She is currently involved in a number of ventures exploring the potential of the internet and Web 2 technology to enable communities of interest to connect and network more effectively. shirley@shirleyayresconsulting.co.uk

Peter Loizou has lead responsibility for the development and design of a number of Web 2.0 developments including the Be Inspired website. He has specialist knowledge of data collection and analysis in the care sector. He has undertaken research to support the development of strategic partnerships and the implementation of a major workforce mapping exercise in social work and social care. peter@shirleyayresconsulting.co.uk

James Souttar is a communications consultant with extensive experience of public, private and not-for-profit sectors. These include charities and social enterprises, Sector Skills Councils, Professional Skills for Government, and a number of universities. In 2005, the University of Middlesex awarded James an Honorary Doctorate in recognition of his work in leading their rebranding. james@shirleyayresconsulting.co.uk

Marcia White is an experienced journalist who has worked on every major magazine and newspaper covering the sector, including: Guardian Society, Community Care, CareandHealth Magazine, Skills for Care London PQ Bulletin and SCLondon. Formerly managing editor of CareandHealth magazine she has an in-depth knowledge of the care sector and the policy drivers underpinning the development of the mixed economy of care and the relationships between the statutory, private and voluntary sector.  marcia@shirleyayresconsulting.co.uk

Cheryl Lewis has substantial experience in the voluntary and public care sector. Her background is in advocacy, focusing on the delivery of high quality person centered services and solutions. Her strengths are in her insights and capacity to connect with individuals and groups using her highly developed interpersonal skills. Cheryl has a particular focus on strategic perspectives, which will translate into improved performance management. She has a personal and professional commitment to lifelong learning and education.  cheryl@shirleyayresconsulting.co.uk

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