Archive for March, 2011

Welcome to the Third Sector Digital Communications and Social Media 2011 Convention

Tuesday, March 29th, 2011

Some of you may be aware that I am the Consultant Director for AspireKnowledge a company committed to inspiring, engaging and empowering individuals through innovative, insightful and thought provoking knowledge.

I am delighted to introduce you to our first event the Third Sector Digital Communication and Social Media 2011 Convention.

I wanted to run this convention because of my own work in getting third and public sector organisations to take social media seriously as integral to their communications and engagement with the wider public. As a social worker, as a professional marketer and communicator and CEO of several organisations I understand the challenges and the opportunities for the third sector.

The fact is that whilst many organisations are already embracing the digital age, many others are equally fearful of it or reluctant to see it is a necessity to their way of working. I am passionate about opening up every organisation in the third and public sector to the potential the digital age has to offer – from engaging supporters and service users in the design and delivery of services to raising funds and managing campaigns. This does take education – removing the fear for many that they do not understand digital and social media technology and platforms, challenging the belief that it is too expensive for many organisations to do properly and helping CEO’s realise the tremendous positive impact and opportunity embracing digital strategies can have in every aspect of their work. Working with our excellent partners I have put together a programme of speakers who are themselves a long way forward on that journey either as individuals or organisations.

The knowledge does not begin and end at the convention in June. We have a collaborative approach to sharing good practice, the latest innovations and developments. We are working with our partners, speakers and sponsors to bring a different style to the way the knowledge is delivered. This will not be a traditional event!

Sign up for our weekly knowledge newsletter, free for the sector, over the weeks leading up to the convention http://thirdsectorsocialmedia.com
Keep in touch by joining the Third Sector Digital Comms and Social Media 2011  group on LinkedIn
Follow our tweets @nfpsm

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The StudyZone: anywhere anytime online learning for the third sector

Friday, March 25th, 2011

KnowHow NonProfit charity has launched the StudyZone which offers a range of low cost online training videos on subjects requested by the site’s users.

“The launch of the StudyZone creates a space where people working in the voluntary sector can take control of their own learning and development. It’s a truly user-led, democratic platform. People can request the training they need and we will user our network of experts and volunteer trainers to deliver on the most pressing topics”  Luke Chaput, Head of Content at KnowHow NonProfit

To celebrate the launch of the StudyZone free access is currently available to the training video “How to write a winning funding bid

The first eight online video sessions are topics requested by those who participated in the initial research:
*   Writing winning funding bids
*   Understanding and assessing impact
*   Essential leadership
*   Digital communications for successful campaigns
*   Make the most of your web
*   The essentials of charity
*   Five steps to building cohesive
*   Preparing project budgets

About KnowHow NonProfit: KnowHow NonProfit has been created to improve the efficiency of non profit organisations by increasing the knowledge and skills of people working in the non-profit sector

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Social learning, social media and social services at #emtech11

Wednesday, March 9th, 2011

Photo copyright Julie Broadfoot, all rights reserved, used with permission

I am passionate about empowering people through knowledge and the power of ideas to change attitudes and lives. The internet provides a wealth of information, knowledge and inspiration for social learning. I was fortunate to attend and contribute to the learning technologies conference and exhibition (#emtech11) held at the Heriot Watt University in Edinburgh on Friday 25th February. It was really interesting to explore how technologies offer new ways to engage, converse and collaborate to improve social services practice.

People are now using the internet to communicate and interact in a completely different way. People want to be heard and understood and this has implications for social learning. This presents both opportunities and challenges for learning, education and training professionals. Is the new role for learning and development as brokers for learning, connecting people to each other and to other sources of learning and not just providing formal learning opportunities?

Social media can be one of the most powerful ways to understand what we do and why, learn as we go, and share what we learn with others through discussions and observation. Social media is, in many ways, all about learning. 

My workshop demonstrated how we can use the internet to answer the question “What would you like to learn today? Slightly daring because those who know me are aware that technology per se is not my strong point!

A big question for me. At a time when public support is urgently needed to protect social work and social care why are we not using social media to engage with our stakeholders? One of my favourite videos from Erik Qualman about the phenomenal growth in social media activity during the past two years

“it is not a question now about whether you should be involved in social media but how well you do it”

I believe everyone should know about TED a unique phenomenon which gathers the best minds from around the world to explore thoughts and ideas. TED shares the inspirational ideas through videos which are freely available online. Two of my favourite TED talks: 

Derek Sivers: How to start a movement 2010
Lessons about leadership and the importance of the first follower with help from some surprising footage, Derek Sivers explains how movements really get started.

JK Rowling: The fringe benefits of failure 2008 At her Harvard commencement speech, “Harry Potter” author JK Rowling offers some powerful, heartening advice to dreamers and overachievers, including one hard-won lesson that she deems “worth more than any qualification I ever earned.”

Do you know about ALISON? - This website has a lot of free resources to help staff improve their basic skills. ALISON is a free online learning resource for basic and essential workplace skills including study skills.

Some excellent resources for social services

Social Care Institute for Excellence: Free e-Learning resources which provide audio, video and interactive technology to assist in exploring the nature of Personalisation

The Alzheimer Society of Calgary has developed an on-line educational resource called Dementia Basics. As a first step to understanding dementia and the disease process, this resource helps families living with dementia and professionals.

Mental Health Foundation: Assessing Mental Capacity This site has been developed to help staff working in health and social care (including those in the private and voluntary sectors) as well as unpaid carers, to improve the way they assess mental capacity. The Assessment of Mental Capacity Audit Tool (AMCAT) is a simple online tool to help staff and others evaluate, reflect and learn about an assessment of mental capacity they have done.

Free access to a Personal Assistant Induction e-learning course through the Independent Living Association (ILA) West Sussex. 

horsesmouth is an online mentoring platform where people affected by dementia can offer each other informal information and advice. Horsesmouth have teamed up with the Department of Health’s ‘Living Well with Dementia’ programme.

Get Safe Online is particularly useful with lots of clear and useful advice about things that you can do to avoid becoming a victim of fraud and identity theft. try the  quiz  “Just how safe are you?” . 

The best thing about social media tools is that they are easy to get started with and can be very inexpensive.

Twitter is a great way to share and discover what is happening in real time through micro-blogging. Start communicating, sharing and interacting with people using short 140 character text messages. It’s a simple way to network with like minded people. My twitter name @shirleyayres

People who tweet about social learning on twitter

@hjarche

@JaneBozarth

@C4LPT The Centre for Learning & Performance Technologies is a good resource to find out about social media for working and learning

@DonaldClark

@JudithELS

If you were not fortunate enough to win a copy of Jane Harts excellent Social Learning Handbook at #emtech11 you can purchase a copy here  

Professional Development through LinkedIn.  LinkedIn is a professional networking site which enables you to connect with colleagues, share information and join groups to discuss and debate professional issues.

The Advanced Social Work Practice Network (ASWPN) is a group for social work practitioners, academics, employers and partner organisations who wish to support the development of professional leadership in social work

The Personalisation Group to revolutionise social care Delivering quality, efficiency and outcomes to support ordinary lives This group is for passionate people in the sector who just want to get on and do it – make the change where it counts

The Scottish Social Work Network  is a new group which provides opportunities for social workers working in Scotland to network, ask questions and share information.

Why not start your own personal social learning network today! I hope this brief overview of the resources available inspires you to use the internet to explore resources, engage in conversations and share your knowledge and expertise. Please feel free to post your recommendations about good social learning resources here and contact me with your comments and thoughts shirley@shirleyayresconsulting.co.uk  

I have recently joined Aspire Knowledge as Consultant Director Third and Public Sector Knowledge. We have now launched the Third Sector Digital Communications and Social Media Convention 2011  Two days of engaging, inspiring and must have knowledge for the third sector covering all aspects of innovation, developments, leading practice and strategy in digital communications and social media

 

 

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Left Out In The Cold – the Broken of Britain Campaign #tbob

Monday, March 7th, 2011
Powerful images and messages from the Broken of Britain campaign

“We don’t want to be ‘Left Out In The Cold’ ”, say Britain’s disabled people.  On the eve of the second reading of the government’s controversial Welfare Reform Bill on 9th March, a stark image of disabled campaigner Kaliya Franklin aims to convey how vulnerable some of the bills proposals will leave sick and disabled people across the UK.

The photograph depicts a naked Franklin lying on the sand on a wintry beach, next to her empty wheelchair.

Just like Franklin’s wheelchair in the image, social care and support will be left out of reach for many of those most in need if these reforms go ahead, literally leaving many “Left Out in the Cold.”

“We decided to use one thought provoking image to make our point,” explains Franklin. “Sick and disabled people are often left voiceless in society, so we hoped using a single image might reflect this.”

Says Franklin, “It’s vital we all remember we are just an accident or illness away from becoming disabled. Many people think if they do become disabled that the state will look after them.

“But the fact is that even under current provisions, disability benefits are not enough for disabled people to live on. If the Welfare Reform Bill is passed, the situation will become unimaginably worse.”

In January, Franklin released a video on YouTube that explained how able-bodied people would be in for a major shock if they found themselves needing to apply for disability benefits. The video can be seen at http://www.youtube.com/watch?v=q7EXSpmrVMU.

The Broken of Britain group has been campaigning since summer 2010 to raise awareness of the government’s wider anti-disability policies. The group has consistently drawn attention to disabled people being the target of unjust government rhetoric and sham consultations, tabloid slander and political myths.

It says: “We are now the targets of deep and damaging cuts to disability services that are contained in and symbolised by the Welfare Reform Bill. The Bill disguises cuts and changes to a number of benefits, from housing benefit to Income Support that will punish disabled people.”

Read more at http://thebrokenofbritain.blogspot.com/. Left Out In The Cold by Kaliya Franklin is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License

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Guest post: Social Work and Deaf People – The need for change

Friday, March 4th, 2011

Gordon Chapman

Deaf people who use British Sign Language (BSL) have traditionally gone to their social worker whenever they had a problem. That is because the social worker understood the needs of deaf people and, more importantly could communicate fluently in BSL.
The absence of post qualifying training has resulted in the absence of social workers willing to work with deaf people. Despite the desire to see a specialist social work service retained, we have to face reality and concentrate on how we can support deaf people more effectively.
Taking into account that most of deaf people’s problems arise directly from their poor language skills and the resultant communication problems, it makes sense to concentrate on how to overcome these in the first instance.
The use of online interpreting services over the Internet provides a simple and low cost solution. By having a computer with a webcam and broadband access in the duty room, you can deal with any query immediately. Similarly, a social worker can take a netbook with a 3G dongle with them when visiting clients.
We have worked very closely with North Lanarkshire Council and have a very successful model which has been very effective in removing the deaf community’s dependence upon social work and shared the burden across the whole of the Council. I believe the time has come for all Local Authorities to look at Online Interpreting and consider using video technology to overcome the communication barrier with deaf people. Sign on Screen is an online interpreting facility which makes access to a qualified British Sign Language interpreter available to anyone, anywhere at any time.  

About the author: Gordon Chapman is Chief Executive of Deaf Connections the oldest charity established for Deaf people in Scotland. He is a child of deaf parents and grew up in a bilingual environment. Gordon is a qualified social worker and registered Sign Language Interpreter and he has been Chief Executive of Deaf Connections since 1983 .

Follow @DeafConnections on twitter and join the Deaf Connections facebook group

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