Just how big is social media in the UK?
“Social media is a fundamental shift in the way that we communicate. All the time online conversations are happening about you, your brand and your organisation. “it’s not a choice about whether you DO social media, the choice is how well you do it” ~ Erik Qualman”
Social media provides organisations with an easy way to connect with stakeholders, share information and discuss developments and policy initiatives. Can social work and social care continue to ignore the growing influence of social media? I am currently researching how many of our national organisations are actively engaging and having conversations with stakeholders through the use of social media. There are an increasing number of local authorities using social media and the development of the Local Government Group Knowledge Hub is an exciting development. But in this connected age it is disappointing to note how few national social care organisations have the basics of a twitter account, updated blog posts, LinkedIn profiles and a facebook page.
Some interesting social media facts & figures from the UK’s market (compiled by SimplyZesty):
- 85% of the population is online
- 1/3 have uploaded to a video sharing site
- 1/4 write blogs
- If Facebook was a country it would have over 500 million citizens
Worth looking at the videso Social media in the UK 2010
Is social media a fad? A refresh of the original Erik Qualman video The Social Media Revolution
Is using social media effectively the big challenge for social work?
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Tags: communications, facebook, linkedin, social care, social media, Social Work, twitter
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