Can twitter make our national care organisations more “social”?
Friday, October 29th, 2010
“Social media is a fundamental shift in the way we communicate. All the time online conversations are happening about you, your brand and your organisation. It’s not a choice whether you DO social media, the choice is how well you do it” Erik Qualman author of socialnomics.
Erik’s video Social Media Revolution 2 (Refresh) makes a powerful case for why organisations should have a social media strategy and be actively engaged with social networking.
Social networking has the potential to put the “social” back into social work and social care. So it is interesting (and depressing) to note how few of our national care organisations are actually engaged and using social media to communicate important messages to an increasingly diverse group of stakeholders.
For me twitter really is the new information network because I am able to share and discover what is happening in the care sector right now. Twitter is a rich source of instantly updated information and it is how I stay updated on an incredibly wide variety of topics.
If you’re wondering what’s the point and how to make the most of twitter a helpful guide from Charles Arthur in the Guardian about the benefits of twitter.
It is also worth watching The Beginners Guide To Twitter Videofrom Andy Headworth which explains ’What Twitter is’, ‘What Twitter looks like’ and ‘How exactly you get started with Twitter’.
Who is currently on twitter?
Who is not on twitter?
The Association of Directors of Children’s Services
Association of Directors of Adult Social Services
Children’s Workforce Development Council.
General Social Care Council
National Skills Academy for Social Care
The National Children and Adult Services Conference 3rd – 5th November 2010
Live streaming of keynote presentations, panel discussions and comments tweeted from participants are an increasing feature of conferences. The National Children and Adult Services Conference takes place in Manchester next week. Following the comprehensive spending review this will be an significant event as Directors consider the implications of the budget cuts for front line delivery. This is an ideal opportunity to widen the debate using twitter to encourage comments and questions about the complexity of the care sector.
I am aware of only one director using twitter and I will be following @stephenslossStrategic Director of Adult Social Care & Health at Blackburn with Darwen Borough Council along with @lgaNCAS2010 and @CommunityCare for the latest news at the conference. If you know of any other Directors of Adults or Children’s Services using twitter do let me know!
To provide some encouragement to Social Services Directors you may wish to know about the increasing number of chief executives using twitter (with thanks to @Council_Chiefs and the Tweetyhall blog Tweeting from the Top)
@johnbarradell Chief Executive Brighton and Hove
@lwboland Leo Boland Chief Executive Greater London Authority
@terryhuggins Chief Executive of Breckland and South Holland Councils
@GibsonGav Gavin Jones Chief Executive Swindon Borough Council
@ChairSolaceDerek Myers, Chief Executive of Kensington and Chelsea and the Chair of SOLACE
@andrewnorthcbc Chief Executive Cheltenham Borough Council
@martinrreevesof Chief Executive Coventry City Council
@tomriordan Chief Executive Leeds City Council
@DuncanSharkey Managing Director at Worcester City Council
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The General Social Care Council has called for a system where all social workers receive a specialist post-qualifying award early in their career to ensure that the learning from their degree is consolidated in practice. Recommendations include:



