Posts Tagged ‘workforce engagement’

Guest Blog: Why personalisation can only be achieved through creative engagement

Saturday, November 20th, 2010

It was with some trepidation that I read the Coalition’s new “Vision for Adult Social Care” this week. Would there be any surprises?
It’s great to see the new government taking up the baton of “Putting People First”. The key themes of choice, empowerment, using social capital from communities and partnership working (rather than professionals having a monopoly of wisdom) fit perfectly with “Big Society” principles. Most importantly, once you start to give people a voice – like any democratic approach – there is no turning back. Personalisation is here to stay.
I am, however, particularly pleased to see that my learning and development tool Whose Shoes? is still valid – not just valid but proclaiming loud and clear, and often in uncompromising terms, the key messages included in the new vision statement. As I read on, key messages kept leaping out at me which are totally in line with my Whose Shoes? scenarios  … “free the frontline from bureaucratic constraints”….“a proportionate approach to the management of risk”….”the system should support rather than hinder people’s goals”….“educational or employment opportunities”….“reduction of inflexible block contracts”….. “nothing about me, without me
  Whose Shoes? was developed 18 months ago. So does this mean that nothing has changed or moved on? No, it means that change of this magnitude takes time; it must evolve through a shift in power and the creation of new ways of working. Top leaders are using imaginative ways of engaging staff and communities, using the synergy that comes from genuine involvement. Creative approaches to learning, exchanging practical solutions – concentrating on outcomes which may or may not require state-funded services.
Working in silos is no longer an option as personalisation dictates new partnerships. Partnerships start from building relationships. Relationships start from getting to know each other and building trust. Whose Shoes? is inclusive, enabling service users and carers to engage with a wide range of professionals in an extremely natural way. Empathy and innovation are key – it is only through breaking down existing barriers that the conditions will be laid to speed up the journey to personalisation – but avoid derailment.
“Training – for personalisation – is not just acquiring a tick-list  of ‘competences’, but developing understanding of how it is for this individual, walking in their shoes…..”  - Barbara Pointon, MBE, Ambassador for Alzheimer’s Society

“Whose Shoes? was the winner of the national Dragon’s Den style “Thinking outside the Box” event in Newcastle.

About the author Gill Phillips has 30 years experience in social care. She became passionate about the personalisation agenda while working for Coventry City Council as Service Manager, Performance Improvement. Wishing to pursue innovative ways of engaging people, Gill established Nutshell Communications Ltd and developed Whose Shoes?  She gives lively, challenging talks and workshops across the UK. Contact Gill through her website  www.nutshellcomms.co.uk and follow her on twitter @WhoseShoes

Whose Shoes? is featured as a “good practice” example in the Department of Health: Putting People First Communications Toolkit:
Watch the lovely Whose Shoes? videos

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BASW warns that financial independence for GSCC will see costs passed onto social workers

Wednesday, March 31st, 2010

BASW has welcomed plans to redefine the role of the General Social Care Council (GSCC) in a move that would restrict its activities to social work, but warned that a further proposal to make the body ‘financially independent’ of government will mean social workers bearing the cost.

The Department of Health revealed yesterday that the regulator for the profession in England is set to be renamed the General Social Work Council, losing responsibility for the wider social care workforce and itself becoming regulated by the Council for Healthcare Regulatory Excellence.

The plans, outlined in the social care white paper, Building the National Care Service, stated: ‘As with the health regulatory bodies, over time the GSWC will move to financial independence and become independent of government’.

Responding to the news, BASW’s chief executive Hilton Dawson said the ‘clarification and reforms of the GSCC’s role are a positive step’ but cautioned that the move would ultimately mean hit social workers in their pockets. “This move towards greater independence for the GSCC will mean that social workers will have to bear the full cost of funding the GSCC, or General Social Work Council as it will become, in the future. We regard this as inevitable, particularly given the parlous state of public finances.” Read the full BASW article http://ow.ly/1t8cH

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Is social work ready for the social media revolution? How to become LinkedIn

Saturday, December 19th, 2009

employer supportSocial media is a fundamental shift in the way we communicate. Three years ago, the term barely existed. Today, social media encompasses social networks, mobile platforms, information sharing, online video, and far more. Facebook the leading social network has over 200 million members.  An interesting development has been the growth of professional networks. Networking is about building relationships, facilitating knowledge sharing, and collaboration.

Research undertaken by Bersin and Associates http://www.bersin.com/Blog/post/Informal-Learning-becomes-Formal.aspx indicated that informal learning now accounts for over 80% of the learning that takes place in organisations. Social media can make informal learning formal, encourage employees to contribute to the development of a learning organisation and empower people to publish their expertise and learn from each other.

Social media and collaboration tools such as basecamp provide organisations with an easy way to connect with stakeholders, provide direct access to information and an environment for them to contribute to developments and discussion. One of the biggest professional networks is LinkedIn with over 56 million registered users in 200 countries with 2.6 million registered users in the UK. LinkedIn is a good way to raise your profile and connect with people who share similar interests across the world. The launch of the network for professionals who work with children and young people in care was a response to a request to provide a forum for professionals from across the children’s workforce to share good practice and information.

If you are new to LinkedIn I thought it would be helpful to offer a few tips for making the most of your presence online.
 
1. Complete your basic profile
It is straightforward and worth the time to do this. Put as much detail on your profile as you can, including your current position, work experience, education, specialist skills and interests.  If you upload your CV you can complete your profile in minutes. HR people and recruiters use LinkedIn for candidate searching and they do it by key words. Add targeted words to your profile summary so that people can find your areas of specialism and expertise.

2. Upload a photo
A photo makes your profile more personal. It is good to put a face to a name. Everyone has at least one good photo of themselves but do make sure that it is suitable for a professional network. It is worth asking friends for an honest opinion of your photo.
 
3. Start to connect
Find out which of your colleagues and friends are already on LinkedIn and invite them to connect with you. I suggest that you create your own messages rather than use the default settings. You do not have to accept invitations to link in with people you do not know but always respond with a polite message if you do not know the person.

4. Get Involved in groups and discussions
Find out about interesting groups to join. For example the network of professional social workers. This means you can ask questions, answer questions, link up news articles and other relevant information and you could even moderate a group.

5. Update Regularly
Keep in touch by regularly updating your news, interests and activities.
 
6. Get Recommendations
Having other professionals confirm your skills and knowledge is very powerful. You can  ask your colleagues, your manager, clients and even friends if relevant.

7. Accounts and Settings
Spend some time familiarising yourself with your account and settings. LinkedIn is a secure site but you do have choices about what information is accessible only to your network and more publicly available. You can decide how you wish to communicate with the world and how the world can communicate with you. Apart from my email address I have not included any personal information. You can edit your profile, your public profile settings and your contact settings.

8. Personalize your LinkedIn page
There is an option of making your public profile have your name in the URL. For instance, instead of www.linkedin.com/00x00sa28ur09 you can change it to www.linkedin.com/in/shirleyayres Go to the edit my profile page and change the public profile URL address. But be aware that this is also open to Google and other search engines, as it becomes your public profile which is accessible outside of LinkedIn.

9. Explore the Applications
There are a number of additional applications that you can add to your profile page. You can browse through the applications and find the ones relevant to you. Slideshare Presentations allows you to upload and share presentations. If you are a keen reader, you can create a reading list from Amazon and Events allows you to share information about conferences and events you are attending and interested in.

Questions or comments? Email info@shirleyayresconsulting.co.uk

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The GSCC launches Grow Your Own Social Workers: a Toolkit

Thursday, December 10th, 2009

GSCC GYO toolkitfc_150The General Social Care Council (GSCC) recently launched the Grow Your Own (GYO) toolkit, a step-by-step guide to help students, employers and universities get the most out of GYO schemes. GYO schemes are used by local authorities and the voluntary and private sectors to support their employees, or potential employees, to qualify as social workers.

This best practice guide highlights initiatives by local authorities and the independent sector to support their employees, or potential employees, to qualify as social workers.  For the first time it brings together the experience and knowledge of people who have run or participated in GYO schemes over many years. Topics covered include: the Learning Organisation, addressing diversity, types of GYO, supporting students and working whilst studying. The Appendices include examples of a workforce development strategy and a GYO Student Contract.

The Toolkit has been jointly produced by the GSCC and the Social Care Workforce Research Unit at King’s College London (KCL). 

I have advised a number of organisations about developing their workforce and I am happy to recommend this publication. A really useful toolkit which should inform the workforce strategy of all organisations who employ social workers. The Social Work Task Force Final Report highlighted the problems of recruitment and retention of social workers. This publication provides examples and evidence about the benefits of making a strategic investment. 

The Barnet Graduate Social Care Trainee Scheme which has been running for several years is an excellent example of strategic thinking and making an investment which promotes best practice in social care.

I would suggest that a further research project is required to compare the expenditure, benefits and opportunity costs of overseas recruitment campaigns and grow your own social worker schemes.   

The toolkit is available for download here A hardcopy of the toolkit can be obtained by emailing: GYOtoolkit@gscc.org.uk

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How radical are the recommendations from the Social Work Task Force?

Saturday, December 5th, 2009

GoldieThere was a real sense of anticipation at the launch of the final report of the Social Work Task Force last week. A gathering of the “great and the good”, government ministers and a sprinkling of celebrity. Goldie, the singer who appears in the social worker recruitment campaign “Helpgivethemavoice.com” spoke powerfully and movingly about his own experiences of being in care and the importance of social workers in his life.
It was always going to be a difficult balancing act – addressing the problems of today whilst presenting a vision for tomorrow. The Social Work Task Force are to be commended on producing such a thoughtful and considered report within a relatively short time scale. The extensive consultations with numerous stakeholders are reflected in the commentary and narrative of the Report. It is radical in the sense that it coherently addresses the concerns expressed by social workers and social users over many years about the cultural change needed to improve social work services. 
“Building a safe, confident future” has fifteen recommendations which have the potential to rebuild and reposition the social work profession.
Children’s Secretary Ed Balls and Health Secretary Andy Burnham announced the Government’s acceptance of a radical package of recommendations from the final Social Work Task Force report, to transform social work and the public understanding of social workers’ crucial contribution to our society.

Under the package, every social worker will benefit from: 
Reforms to initial training, so all students receive good quality education and practice learning placements, equipping them for the challenges they will face when they begin to practice. A change in the number of placement day is proposed to balance the new assessed probationary year. 
1.45 Serious consideration should be given to reducing the minimum number of placement days to be undertaken within the social work degree from 200 to no less than 130. Such a reduction would help to
●● release more time to deliver important elements of the curriculum which may not be currently covered sufficiently
●● ensure a sharper focus on what the placement is meant to achieve in terms of the student’s learning and development
●● enable all students to have better quality placements

A new ‘licensing’ system which will introduce an assessed probationary year in employment for new social work graduates, during which they will receive extra support. The assessed year in employment would also allow social workers to increase their expertise in specialised areas of social work, building on the improved grounding provided by the degree and creating a solid platform for further career long development. Responsibility for assessment could potentially be shared between employers, higher education institutions and the regulator.

A revamped framework for continuing professional development, underpinned by a practice-based masters qualification, so all social workers can keep their skills up to date and develop specialist knowledge.
3.6 The current post-qualification (PQ) framework of nationally accredited courses, in effect since 2007, includes some excellent provision for both the adult and children’s workforce. Where there are strong partnerships and good collaboration between employers and HEI – for example in commissioning, planning and developing current PQ courses – this has led to a more strategic approach to ongoing learning and the exchange of knowledge, more sharing of resources; and positive steps to develop and update practice.
(I would like to see a national research project commissioned which evaluates the impact upon practice of the current PQ framework before making any substantial changes. Moving towards a masters level is good news but consideration also has to be given to the 90,000 plus existing social workers on the GSCC Social Care Register who may not be in a position to undertake a masters programme). http://http://shirleyayresconsulting.co.uk/post-qualifying-learning-and-education/what-to-do-about-pq

A career structure so that experienced practitioners can progress in front line roles as well as in management. (Hackney’s reclaiming social work initiative is an excellent example of promoting the advanced social work practitioner).

A new standard for employers to ensure all employers put in place high quality supervision, time for continuing professional development and manageable work loads. In a Guardian article published 2nd December 2009 Moira Gibb encouraged employers not to wait for the standard to be in place but to publish NOW the caseload ceilings they work to locally, how they are achieving against them and engaging their front line staff in those discussions. (If your employer has already published guidelines do let me know)
The Task Force Report recommends the presence of a senior manager who is also a qualified social worker and who oversees the overall health of professional social work in the organisation; advises it on how the standard for employers can be upheld; and is accessible to frontline staff21. (This manager would also be the person who oversees the framework proposed below for assessing of the “health” of their organisation on a range of issues affecting workload).

Pay reform – unions will work together with employers in local government to ensure social workers receive the appropriate pay for their work and that the pay reflects their career development and progression.  

A new and independent College for Social Work led and owned by the profession, which must establish a stronger voice for social work and exercise appropriate influence over national policy making and public debate. Ministers will support it to become the first Royal College of Social Work as soon as possible. (it is interesting to contemplate the future roles of the GSCC, Skills for Care, Children’s Workforce Development Council, Social Care Institute for Excellence, BASW and the National Skills Academy for Social Care)

 All of this is in addition to the reforms to the Integrated Children’s System which the Task Force has already proposed and the Government has accepted. Over the next few months, as local authorities implement the changes they should significantly reduce the bureaucracy social workers experience on the front line.

Social worker supply
6.9 We do not have a system for analysing or forecasting the overall demand for and supply of social workers in England. There is a lack of reliable ‘real time’ data on the characteristics of the workforce and trends within it (e.g. vacancy rates). Equally, there is no agreed model for estimating and influencing the number of social workers needed in local areas.
6.10 As a result, workforce planning at local level and national levels, and the planning and resourcing of education and training, are severely hamstrung. This situation is not tenable in the long term.

Workforce Planning has to be a key element and it will be helpful to have some joined up thinking with the current systems for workforce planning which include:  the Skills for Care National Minimum Data Set, the CWDC One Childrens Workforce Tool, LeARNS and Adass InLAWS.

The Task Force have recommended that the public description of social work originally developed for the interim report should be adopted, finalised and used by the national college to improve the public understanding of social work.

The £58 million Social Work Transformation Fund has included:
• sponsoring 200 university places from September
• starting a new recruitment campaign specifically targeting social workers who may have left the profession to give the current workforce a boost
• rolling out the successful Newly Qualified Social Workers (NQSW) pilots to all new children and families’ social workers joining statutory and voluntary services from this September
• funding a practice-based Masters in social work to start in early 2011 so that all social workers can continue to develop further their knowledge, skills and expertise
• introducing a new Advanced Social Work Professional Status programme to create senior practice-focused roles to keep excellent and experienced social workers in children’s services
• coaching and development for frontline social worker managers to boost leadership and management skills.

Ed Balls has stated that this will involve tough choices and one of the big questions is how we can get better results from the money that has already been invested in improving social work.  There are risks and challenges – social work needs innovation and creative thinking but will employers focus on saving money and potentially missing out on investing in the workforce. I think that there needs to be greater transparency and accountability about how the £58m Social Work Transformation Fund will be evaluated. As with so many of the initiatives funded in the past few years there is sometimes a lack of clarity about outputs, outcomes and the real impact upon the delivery of front line services.

Task Force chair, Moira Gibb, will continue her work by setting up a Social Work Reform Board and an implementation plan will be published in early 2010.

It has to be acknowledged there are some actions that will not cost a lot of money but will require a change in “mind set”. I was particularly struck by the Task Force statement that employers must act now to ensure that they are listening to their staff and putting in place the support that they need. However, the issue of how the recommendations will be resourced has yet to be addressed. The article on the Community Care website highlights the concerns of Association of Directors of Children’s Services (ADCS) and Association of Directors of Adult Social Services (Adass). “reform will not be “quick, cheap or easy” and the new responsibilities for employers must be matched by cash”. ADCS and Adass have warned that funding the Social Work Task Force’s reforms will not be possible from current budgets.  access the article here

The full report and government response can be downloaded here

Shirley Ayres Consulting are committed to the promotion of integrated working in care services through workforce development and effective communications.

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Building the Future – Qualifications and the children and young peoples workforce

Saturday, September 26th, 2009

CWDC logoQualifications are changing. For employers this will have a direct impact on the workforce in the future, influencing how staff are attracted, supported and developed throughout their working lives.

The Children’s Workforce Development Council (CWDC) are hosting a series of free events to introduce the new Qualifications and Credit Framework (QCF) and how this will benefit employers. These events will also be updating participants on the important developments around the new Level 3 Diploma for the Children and Young People’s Workforce.

Who should attend?
Employers and local authorities who work in the children and young people’s workforce

Conference objectives
provide a greater understanding of the QCF principles and structure
give more information on how changes in the qualifications framework will affect providers and learners
demonstrate how the QCF links to the Integrated Qualifications Framework (IQF)
demonstrate the accumulation of transferrable credits for learners
provide further information on the importance of the Level 3 Diploma for the Children and Young People’s Workforce

Three events are being held

Birmingham 5th November 2009
Leeds 20th November 2009
London  26th November 2009

Click here http://www.cwdcevents.org.uk/qcf/index.html for more information and to register for this event.

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Employers do not describe employees as ‘talent’

Saturday, June 20th, 2009

 

Are there lessons for social work in this recent posting on the HR website? As the debate rages about how to improve social work services on the front line the big question for me is how we empower and motivate staff to deliver consistently high quality services. What needs to change to encourage innovation and creativity amongst such a diverse workforce?

The lack of leadership is constantly quoted as a major problem for care services but what sort of leadership is required?  Is leadership different from management? For me an emphatic YES. Leaders use passion and ideas to lead people. Leadership is about creating change.

We have known what the problems are in social work for many years so what is stopping change from happening? There is a consistency in the key messages and recommendations contained in the plethora of government reports following major failures in the care system.

Five ways to make a difference in your organisation:

Step One

Listen, communicate and engage with your workforce.

Step Two

Make a reality of the oft quoted phrase “Our people are our greatest asset” by developing, implementing and monitoring your workforce development strategy

Step Three

Encourage, nurture and grow your staff by offering a range of learning opportunities which take advantage of new technology.

Step Four

Get rid of the blame culture and encourage the senior management team to foster debate and encourage new ways of thinking and approaches to seemingly intractable problems. Do not be afraid of critical friends.

Step Five 

Recognise and develop the unique skills and talents of your workforce. Actively seek and encourage feedback and let everyone know how their thoughts and comments are making a difference to the delivery of services.

‘Talent’ may be HR’s buzz word du jour but a poll conducted for Human Resources finds that only 9% of workers think their business uses this word to describe its people.

 

Nearly 70% of respondents to the survey, by Harris Interactive, say talent is not an expression used. Asked if they think their employers see them as talented individuals, 42% of workers say no and a further 23% are not sure. Just 16% say yes, but only as a means to an end – so employers can get more work out of them.

A mere 11% say they are personally regarded as ‘the future’ of their organisation, with nearly half (48%) saying ‘no, not all’ to this question. Some 55% of the 1,187 employees polled say that, to their knowledge, their skills are not recorded on any talent management system.

Women are significantly more likely than men to say their organisation uses the word talent (75% vs 63%). They are also more likely to say they are not regarded as the future in their organisation (50% vs 47%).

View the comments at

http://www.hrmagazine.co.uk/news/bulletin/weeklyupdatebulletin/article/911942/?DCMP=EMC-Dailynewsalert

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